Why are my Facebook ads not working - Concrete Coating Businesses
Why are my Facebook ads not working?
For Concrete Coating Businesses
Are Facebook Ads Not Delivering Results for Your Floor Coating Business?
If you're a floor coating company running Facebook ads and find yourself saying things like, “these leads suck”, “I can’t get anyone on the phone”, or “these people are not serious buyers”, this guide is for you. In the next few minutes, I’ll explain the two main reasons why your Facebook ads are not delivering the results you expect and why they might never will if you don’t make some changes.
Why Your Facebook Ads Might Suck
1. Your Audience Targeting is Outdated
It's not 2016 anymore, yet many are still using Facebook ad methods from 7-8 years ago. If you're following outdated advice from YouTube or your ad agency, it's likely the methods being used are no longer effective. Facebook's algorithm is now more sophisticated than ever, leveraging the most data points on users globally.
Initially, Facebook copied Google’s ad model to make advertisers feel comfortable transitioning between the platforms. Today, Facebook’s targeting capabilities have surpassed Google’s, provided you know how to leverage Facebook’s algorithm effectively. Using outdated methods can result in poor-quality leads and high costs per acquisition (CPA).
2. Lack of Follow-Up
Many companies make the mistake of not having a robust follow-up system. When running pay-per-click (PPC) ads, potential customers will be at various stages of their buying journey, ranging from 30 days to 2 years. You need to follow up with every lead through both short-term and long-term processes.
A Standard Operating Procedure (SOP) for follow-ups can help revive leads that seemed dead. Over time, leads that ghosted your last few messages might come back alive and convert because they have grown familiar with and trust your company through your persistent follow-up efforts. This system can also reduce your CPA, allowing you to spend more on acquiring customers than your competitors.
