Top 5 Marketing Blunders in Floor Coating & How to Avoid Them
Top 5 Marketing Blunders in Floor Coating & How to Avoid Them
Introduction:
Hey there, epoxy and concrete floor coating companies! I'm Jerry Brunetto, and in this blog, I'm sharing my top 5 tips to help you avoid common marketing mistakes in the floor coating industry. These small changes can make a big difference in driving sales and growing your business. Plus, if you have any questions or need help with these tips, drop a comment below, and I'll respond personally. Let's get started!
1. Avoid Cheap, Shared Leads That Waste Your Time
Problem:
Many companies opt for what seems like the quickest and cheapest marketing options, like Angi’s, HomeAdvisor, and Thumbtack. These platforms often provide shared leads, meaning the same lead goes to multiple competitors. Shoppers using these services are usually just browsing and not serious buyers. Typically, people who are serious about buying will look to contact you directly.
Remedy:
Instead of spending money on these platforms, invest in marketing that builds your own brand. Focus on exclusive leads, inbound leads, and customers who contact you directly. Create strong, personal connections with potential customers. This approach will yield better results and save you time and resources.
2. Stop Using Outdated Facebook Ad Strategies
Problem:
If your Facebook ads are getting you bad leads—like people outside your area, price shoppers, ghosted leads, or simply too few leads—it’s likely because you or your agency are using outdated strategies from years ago. Most of those YouTube videos from “Gurus” telling you how to do Facebook ads had success back in 2015-2016. These strategies no longer work on the platform as it exists today.
Remedy:
Update your Facebook ad strategies to 2024 standards. Use current methods to attract high-quality, consistent leads that are more likely to convert. Knowing your ideal audience is key! Invest time in learning modern techniques and keep your strategies fresh and effective.
3. Poor Lead Management
Problem:
If you’re used to referrals, you might find new leads from marketing harder to manage. Referrals trust you already, but new leads from marketing need to be convinced.
Remedy:
Improve the customer experience right from their first click. Make things convenient for them, be professional, respond quickly, and provide accurate information. Build trust through an excellent customer experience from the start and make it easy for customers to choose you. Efficient lead management can significantly boost your conversion rates.
4. Don’t Ignore Ghosted Leads - Follow Up!
Problem:
When leads go silent or ghost, many companies give up after about three tries. But floor coating isn’t usually urgent, so people may inquire now and be ready months later. Businesses that only go after the low-hanging fruit, who are ready right now, are missing out on tons of revenue!
Remedy:
Follow up consistently with ghosted leads. Don’t get discouraged. Keep in touch until they’re ready, ensuring you’re the one they choose when the time comes. There is money in your pipeline of leads who haven’t pulled the trigger yet. Don’t let it slip away. Persistence pays off in the long run.
5. Get Better at Closing Sales and Winning Deals
Problem:
Without a strong sales strategy, you might miss out on deals. There are a lot of guys out there who are highly skilled at installation, but not many are highly skilled in selling these services. You need to have at least one person dedicated to becoming that skilled salesman.
Remedy:
Work on improving your sales process. Track your closing ratios and identify areas for improvement. Enhance your phone skills, refine your pitch, and strive to get better at every step. A strong sales strategy is crucial for converting leads into customers and boosting your business's success.
Conclusion
And there you have it! Five easy tips to avoid common marketing blunders in the floor coating industry. Remember, these small changes can make a big difference in driving sales and growing your business. Don’t forget to drop a comment below if you have any questions or need help implementing these tips. I hope you got some value from this blog, thank you for reading, and I’ll see you next time.
