Stop Tire Kickers in Your Concrete Coating Business Today
How to Stop Tire Kickers From Wasting Your Time in the Concrete Coating Business
Dealing with tire kickers can be one of the most frustrating parts of running a concrete coating business. You spend valuable time preparing estimates for people who aren’t serious about buying or educating prospects who ultimately just want to shop around. But there’s good news: with a few tweaks to your process, you can manage price shoppers more effectively and focus on closing deals with serious buyers.
In this post, we’ll show you exactly how to:
Set clear expectations with potential customers
Provide the right information upfront
Attract qualified buyers who value your work
Let’s dive in!
Why Tire Kickers Are a Problem
What are tire kickers? They’re the people who seem interested in your services but are ultimately not ready to buy. They might call for an estimate, invite you to their home, or visit your website—but their intention to move forward isn’t serious.
For business owners, this leads to wasted time, energy, and resources. You may spend hours driving to homes, creating quotes, or responding to inquiries, only to hear, “I’ll think about it” or, “That’s too expensive.”
But here’s the thing: most tire kickers aren’t trying to waste your time. Often, they simply don’t know what to expect when it comes to pricing or the value of your services. That’s where you can step in and take control.
How to Filter Tire Kickers and Focus on Serious Buyers
The key to managing tire kickers is to set clear expectations and provide helpful information upfront. Here are three proven strategies:
1. Be Transparent About Pricing
Many business owners hesitate to share pricing information online or over the phone, fearing it will scare off potential customers or lead to price shopping. But withholding this information often causes more harm than good.
Instead, consider providing a price range on your website or during initial phone calls. This helps prospects understand what to expect and prequalifies leads before they take up more of your time. For example:
“Our concrete coating services typically range from $4,000 to $8,000, depending on the size and finish.”
This approach eliminates sticker shock and attracts buyers who are ready to invest in quality work.
2. Educate Your Prospects
Most homeowners don’t buy concrete coatings regularly, so they may not know the value of your services or why your pricing is fair. Take the time to educate them:
Explain what makes your coatings durable, attractive, and long-lasting
Highlight the benefits of professional installation, such as warranties or customization
Share testimonials or case studies to build trust
By positioning yourself as a helpful expert, you’ll build trust and stand out from competitors who only focus on closing the sale.
3. Provide Information Upfront
When potential customers call or visit your website, give them useful information right away. Be clear about:
Pricing ranges
The benefits of your services
What to expect during the process (e.g., installation timelines, maintenance tips)
Providing this information upfront shows respect for their time and builds credibility. It also filters out those who are only looking for the lowest price.
The Benefits of Transparency
By being upfront with information, you’ll:
Save Time: Focus on prospects who are ready to buy instead of spending hours on unqualified leads.
Attract Serious Buyers: Build trust with customers who value your work and are willing to pay for quality.
Close More Deals: Eliminate surprises during the sales process, leading to higher conversion rates.
Real-Life Example: Why Transparency Works
Imagine you’re shopping for a spa. You go online to research pricing, but no clear information is available. Frustrated, you visit a few stores, only to find out the smallest spa costs 50% more than you expected. Chances are, you’d leave disappointed and unlikely to buy.
Now, flip the scenario. If you had found clear pricing ranges upfront, you could have gone into the process prepared, confident, and ready to purchase. The same principle applies to your concrete coating business.
Take Action Today
To start managing tire kickers and attracting qualified buyers:
Update your website with pricing ranges and helpful FAQs
Train your team to provide clear, honest information during initial calls
Focus on educating prospects about the value of your services
By respecting your customer’s time, you’ll earn their trust and create a smoother sales process for everyone involved.
Ready to Grow Your Business?
If you found these tips helpful, share this post with others in the industry and visit GoatConnect.io for more free resources to help your concrete coating business thrive. Let’s take your business to the next level!
