Concrete Coating Business Owners...How Many Times Should You Follow Up With Leads?
Concrete Coating Business Owners...How Many Times Should You Follow Up With Leads?
If you're running a floor coating company specializing in epoxy and concrete coatings, you know how important every lead is. You've invested time and money into generating those leads, but the real magic happens in the follow-up. So, how many times should you follow up with leads to maximize your chances of closing a deal? Let’s dive into the answer with a real-life example and some compelling statistics!
Most companies don't follow up properly, this will give you an immediate advantage over your competitors! Let's get into it! 👊
Why Following Up is Crucial
Imagine this: a potential customer requests a free quote from your company. You text and email them, but hear nothing back. Sounds familiar, right? Many businesses stop trying after just a few attempts. However, those who persist often find that the rewards are well worth the effort.
Real-Life Example: Persistence Pays Off
Let’s take a look at a real-life scenario:
🔹 A customer requested a free quote.
🔹 You texted and emailed but got no replies. 🕵️♂️📧
🔹 After 13 follow-up messages over 7 weeks, the customer finally replied.
🔹 Now, you’re looking at a $16,500 project! 🏆
This example perfectly illustrates the power of persistence. Most businesses give up after just three tries, but imagine the potential revenue you’re missing out on by not following up more consistently!
The Statistics Speak for Themselves
Research shows that:
- 48% of salespeople never follow up with a lead.
- 25% of salespeople make a second contact and stop.
- 12% of salespeople make more than three contacts.
- However, 80% of sales are made on the 5th to 12th contact!
These numbers highlight a critical point: consistent follow-up is essential. By giving up too early, you're leaving money on the table. The floor coating industry is competitive, and staying persistent can give you a significant edge over your competitors.
How to Effectively Follow Up
1. Create a Follow-Up Schedule: Plan your follow-ups over several weeks. A good rule of thumb is to start with more frequent contacts and then space them out gradually.
2. Mix Up Your Methods: Don’t rely solely on one method of communication. Use a combination of texts, emails, and phone calls. This keeps your follow-ups from feeling repetitive and increases the chances of getting a response.
3. Be Persistent, Not Annoying: There’s a fine line between being persistent and being a nuisance. Make sure your follow-ups add value and aren’t just “checking in.” Offer new information, answer questions, or provide testimonials from satisfied customers.
4. Automate Where Possible: Use customer relationship management (CRM) tools to automate some of your follow-up processes. This ensures consistency and saves time.
The Bottom Line
Following up with leads multiple times significantly increases your chances of closing a deal. Remember the real-life example: 13 follow-up messages over 7 weeks led to a $16,500 project. Don’t let those "ghost" leads slip away – they could be worth a lot more than you think.
In conclusion, aim to follow up at least 5 to 12 times. Persistence is key, and with a well-structured follow-up plan, you'll see your hard work pay off. Don't miss out on revenue that's right at your fingertips. Watch the video below to see how persistence truly pays off! 💪💼
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By staying consistent and persistent in your follow-up efforts, you can transform your lead conversion rates and ultimately grow your floor coating business. Happy coating! 🏆✨
