Concrete Coating Business Owners...Tired of Getting Ghosted By Leads? Here's How to Fix It!
Concrete Coating Business Owners...Tired of Getting Ghosted By Leads?
Here's How to Fix It!
Are You an Epoxy & Concrete Floor Coating Company Struggling with Ghosted Leads?
If you're tired of generating leads only to be ghosted, you're in the right place. In this blog post, I'm going to share the #1 way to get more people on the phone, helping you book more appointments and convert more jobs.
Why Am I Sharing This?
Hi, I'm Jerry Brunetto, and I help floor coating companies drive sales and increase efficiency. In each of my videos and blog posts, I provide one actionable strategy you can implement right away.
Today, I’ll show you how to get your leads to pick up your calls and reply to your messages. Ready to dive in?!👊
The #1 Strategy to Get Leads on the Phone
The key to getting more leads to answer your calls or respond to your messages is a technique called “Lead Nurturing.”
What is Lead Nurturing?
Lead nurturing is a process used before the initial call to warm up your leads and gauge their seriousness. This helps you differentiate between serious buyers and tire kickers.
How Do You Nurture Leads?
The best way to nurture leads is through text messaging. Here's how:
Immediate Response: As soon as a lead comes in, send them a text message. For example:
“Hey Frank, Jerry here from Epoxy Garage Masters. We just received your free quote request. Are you ready to get started?”
Engage in Conversation: As the lead replies, they will share more details about their project and ask questions, which you’ll answer. This interaction builds a connection and trust with your company.
Set a Call Time: Ask them when is the best time to call and make sure you use the same number for texting and calling. This increases the likelihood they will answer your call.
An Example of Lead Nurturing in Action
Let’s walk through a quick example. You send a text message to a new lead:
Initial Text: “Hey Frank, Jerry here from Epoxy Garage Masters. We just received your free quote request. Are you ready to get started?”
The lead replies, and you engage in a conversation:
Lead: “Hi Jerry, yes I’m interested. Can you tell me more about the process?”
You: “Absolutely, Frank! We start with an initial inspection to assess your needs. When would be a good time for us to chat on the phone?”
By the time you call, Frank is expecting your call and is ready to talk.
Imagine the Results
Imagine running every lead through this nurturing process. Do you think you'd still have as many ghosted leads as before? Absolutely not! The personal touch of a text message makes a big difference.
Want to Automate This Process?
If you’d like to know how to automate this lead nurturing process for your business, totally hands-free, drop a comment below. I’d be happy to share more details with you!
Final Thoughts
I hope you found value in this strategy. Implementing lead nurturing through text messaging can significantly increase your chances of getting leads on the phone and converting them into customers. Thanks for reading, and I’ll see you next time!
Don’t forget to drop a comment below if you’d like to know how to automate this process for your business, totally hands-free!
